AMAFFI x MOMO

AMAFFI Perfume House announces their partnership with MOMO, global music icon, artist, and cultural force. United by their unwavering commitment to excellence, both AMAFFI and Momo share an uncompromising dedication to beauty, individuality, and the art of creation.

AMAFFI, renowned for its dedication to creating breathtaking fragrances and celebrating the art of scent, is thrilled to join forces with the incredibly talented MOMO, a beloved member of K-Pop sensation, TWICE! Known for her transcendent presence and distinctive voice, MOMO has captivated the world not only through music but also with her authenticity, elegance, and enduring commitment to her craft. As a muse who bridges cultures and generations, MOMO embodies the essence of AMAFFI: bold yet refined, rare yet universal.

“We are honored to welcome MOMO to the AMAFFI family. Her warmth, radiant energy, and genuine love for expressing herself through art and beauty perfectly embody the spirit of our brand. Her ability to connect with fans worldwide resonates deeply with our own desire to share beauty and opulence with the world. AMAFFI is rooted in the power of fragrance to connect—emotionally, spiritually, and culturally.” —Didier Ambroise, Managing Director of AMAFFI Perfume House

Together, MOMO and AMAFFI will embark on a global journey to celebrate the power of fragrance as a universal form of expression. This exciting partnership will see MOMO bring her unique sparkle to AMAFFI’s upcoming global advertising campaign that will showcase its iconic perfumes and an exclusive upcoming launch to be unveiled in New York in May 2025. In addition, their collaboration will unfold through immersive experiences and events designed to elevate emotions and invite audiences to discover the magic of perfume.

Conceived by founder and president of the company, Madame Amaffi, these luxurious perfumes are all created in Grasse, France with meticulous care, using only the finest and rarest natural ingredients sourced from around the world. Each fragrance is presented in a unique crystal bottle—a sculptural work of art—reflecting the brand’s commitment to the old art of perfumery with artisanship and quality at its core.

With boutiques in some of the world’s most prestigious locations, including London, New York, and Singapore—AMAFFI continues to invite everyone to experience the true essence of luxury fragrance. Now, with MOMO, AMAFFI begins a bold new chapter—one that makes the enchanting world of perfume more captivating, inclusive, and emotionally resonant than ever before.

ABOUT MOMO

Momo Hirai, a member of the internationally acclaimed K-pop group TWICE, has established herself as one of the most influential and versatile artists in the music industry. Known for her powerful dance skills, charismatic stage presence, and undeniable charm, MOMO has captivated audiences worldwide. MOMO has played a significant role in the group’s rise to global stardom, breaking numerous records and earning accolades across the entertainment industry. Beyond her music career, MOMO’s fashion-forward style and growing influence in the world of beauty and lifestyle make her a prominent figure in the entertainment landscape. MOMO continues to inspire millions of fans with her dedication, talent, and unique personal flair.