History and creation of the perfume house
Napoleon was once passing through a town in the South of France. While crossing a small square, he noticed a perfumer’s shop, where several perfume bottles were displayed on a narrow table.
Napoleon, famous for his passion for perfume, requested they bring him a few bottles to sample. The fragrances were so dazzling that Napoleon gave the order to take the perfumer to his court. Thus, the perfumer arrived in Paris followed by a woman who never left his side. Napoleon ordered the perfumer to create a distinctive fragrance for him, a unique scent that would be his only, one unlike any other existing in the entire world.
After several months of exhausting artistic explorations at the court, the perfumer created an intoxicating fragrance, so magical, that it enraptured not only Napoleon but also anyone privileged enough to smell that perfume. Napoleon admired the magnificent aroma and favored the master perfumer in all possible ways. But the perfumer had a secret: these exquisite fragrances were created not by him but by the mysterious beautiful woman who never left his side. It was impossible at that time to imagine women might be the equals of men, and even the idea of a female perfumer would be considered inconceivable and viewed as an astonishing joke.
Napoleon was delighted and ordered the stunning fragrance only to be accessible to him. Time passed. One day, one of the servants who had the good fortune to experience the fascinating perfume smelled this scent around the woman who always accompanied the perfumer. The servant immediately informed Napoleon, who outraged, gave the order to execute the perfumer.
The unfortunate truth was that the woman who followed the perfumer like his shadow, worked to create this scent and it sank in her skin. To save her life, she had to escape. She ran away and took refuge with her family in the South of France, and later on, moved further away to Italy with other relatives. Shattered by these tragic events, she renounced her perfume-making skills forever. She married and her maiden name – AMAFFI – disappeared. This story was passed down from generation to generation. It was told to M. Amaffi by her great-grandmother. It was this picturesque adventure that aroused her natural passion for sumptuous fragrances and noble perfumes.
CREATION OF THE PERFUME HOUSE
Having learned this story of the mysterious beautiful female perfumer, M. Amaffi started working with historians, genealogists, and DNA specialists to restore the honor of her ancestress’ family name, this great perfume artist who had suffered from the cruel customs of that period. She decided to establish her own perfume house: AMAFFI Perfumes. This decision was followed by the lengthy and challenging task of studying ingredients, exploring perfume-making technologies, and other skills and practices necessary to guarantee the success of this enterprise. Although she was not a professional perfumer, she possessed intuitive knowledge and was a sophisticated connoisseur of fragrances. She considered this house, not as a commercial venture, but as the means by which great classical perfumery would be reborn. Great fragrances are masterpieces as precious as great paintings or classical plays. M. Amaffi has been working for many years with the best perfumers in the world. This project has culminated in the creation and presentation of prodigious perfumes to the world: masterpieces sought-after by connoisseurs. Today, AMAFFI Perfume House is proud to showcase these fragrances in its own boutiques.